In 2013 the National Trust for Scotland wanted to do something different. They needed to change perceptions and came to us for a solution.
We created a proposition that was all about play, and for the launch TV ad we literally turned Scotland into a playground; playing a game of tig that spanned multiple Trust locations across the country.
Cue lots of debate about whether it was called ‘tig’ or ‘tag’ and much argument about who got to keep the Tom Weir inspired red bobble hat at the end of the shoot.
Cut to the end of the year and, three TV ads and a big digital campaign later we had helped the Trust smash their targets for the year and importantly helped change those perceptions.
Hear what the Trust had to say and watch the ads in the case study above.