Blog: Creative’s Peek – The Prince and Princess of Wales Hospice – Spot Ad

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Every now and again we get a wee gem of a project that allows us to help people in need. This is one of those goodies: a joy to work on from start to finish with a great team of hospice staff, patients, friends and Made Braver’s.

Who For? The Prince and Princess of Wales Hospice

What For? Brick by Brick Campaign

Describe it in three words:

Text Now Everyone

Stand out story:

This was a huge team effort from collaborating with Made Brave, Clyde, the client and director Gavin Sturgeon. The brick by brick campaign is focusing on the final last push for donations to help build their brand new hospice in Bellahouston Park next April. The ad will be supported by an outdoor, digital/online and radio campaign. Some of the team also worked on a great behind the scenes video that really captured the shoot and the emotions of the contributors on the day. Which actually brought the client to tears! As a previous student nurse working in the hospice many years ago this was a really nice one to be apart of. Now get texting everyone!

– Ash McP

Behind the Scenes 

Behind the Scenes – The Prince and Princess of Wales Trust from STV Creative on Vimeo.


Producer:  Ashley McPherson
Creative: Aileen Ruston/Made Brave
Account Manager: Paul McMahon
Director: Gavin Sturgeon
Editor/Designer: Pete Fullarton
Voiceover: Contributor (Bill Darroch) & Karen Dunbar
Sound dub: Savalas/Clyde 1

Behind the Scenes: Ola Bak, Aidan O’Mara, Kenny MacKay & Kay Petrie